25
May/11

How Search Engines Value Backlinks – get most out of backlink

by under SEO

back-linkWhat is backlink?

  • Incoming Links from other sites/URLs.
  • Google says, backlinks is one of more than 200 factors to calculate the pagerank. Good back links rank site higher (and links from bad sites can also lower it).

How to benefit from backlink?

  • Get your site linked from higher ranked sites.
  • Get them within the contents of the site (Links in the sidebar and footer have less value)
  • Get backlinks from high authority and trusted pages. But, backlinks from even comments and  low authority pages also add value to the site.
  • Get backlinks from more sites (read: domains) rather than a ton of backlinks from one site.
  • Backlinks from spam sites and pages can harm the site’s search ranking. Hence, comment spam and other similar spams usually backfire.
  • Anchor text in links have a value, so choose it carefully.
  • Links in the beginning of a page has more value than the one towards the end. Try to get linked in the upper parts of an article.
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13
Apr/11

Subdomain or Folder – Which one does Google likes most?

by under SEO

There is a lot of confusion on which one is better – sub-domain or sub-folder. Google is not willing to specifically tell either being more relevant in terms of search engine preference.

Google’s Matt Cutts, back in the end of 2007, wrote an article about subdomains and subdirectories, in which he told that Google prefers subfolders to subdomain when the site is about closely related products:

My personal preference on subdomains vs. subdirectories is that I usually prefer the convenience of subdirectories for most of my content. A subdomain can be useful to separate out content that is completely different. Google uses subdomains for distinct products such news.google.com or maps.google.com, for example. If you’re a newer webmaster or SEO, I’d recommend using subdirectories until you start to feel pretty confident with the architecture of your site. At that point, you’ll be better equipped to make the right decision for your own site.

Although, Matt says subdomains or directories does not make a huge difference. Having different subdomains for closely related stuffs would fragment the site in search engine to believe they are different products. For example, if you have a site about movies in "moviesite.com", and if you make "actors.moviesite.com", "actress.moviesite.com" Google might think they are three different sites.

There is a chance that "actors.moviesite.com" might rank higher than "moviesite.com/actors" when keyword "actor" is concerned. But, for the keyword, "movie actor" the subfolder may rank higher (only speculations – not based on data). That might be the reason whey some have found subdomains to have less weight on the domain than directories. So, it is the choice of webmaster in determining which format they would prefer.

Some of the benefits I see of using subdomains over folder are:

  • Separate detailed statistics for each subdomain – good to know exactly how it is or isn’t working for me.
  • subdomains makes it easier to see what’s happening with visits and referrals (blog, affiliates etc.)
  • some say sub-domain carry more weight with regard to back links.
  • subdomains allow you to put your keywords at the front of the domain – adding more weight and prominence.

Taking Google as an example:

Subdomains – maps.google.com, news.google.com, groups.google.com, mail.google.com etc.

Subfolders – google.com/adwords, google.com/analytics, google.com/webmasters, google.com/adsense etc.

Separate sites (mostly, third-party purchases) – youtube.com, blogger.com, doubleclick.net

The best option is to build your site for your customer, not for the search engines. If your visitors prefer sub-domain, or if you think you can add value to your site by adding a subdomin, please do that.

My personal suggestions:

  • if your content is closely related, use subfolder. In a juice theme site, "apples and oranges" can live together.
  • If you are building sites for carrots and automobiles use sub-domains or buy a different domains.
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31
Mar/11

SEO – Keyword and Key-Phrase Optimization

by under SEO

keyword-seomas Search Engine Optimization (SEO) involves choosing the most effective words to rank higher in search engines like Google. But, having too much keyword called "keyword stuffing"  may backfire. Hence, keyword density is one of the most important aspect of any SEO effort.

Keywords: A well targeted article usually has a single keyword and it is given more emphasis. But, two or three keywords are also common in some articles.

Keyword Density: Keyword density is the percentage share of keywords and key-phrases when compared to the content. Too little keyword may cause search engine to undervalue the website and too much keyword might cause the search engines to flag as ‘keyword stuffing’. But, the search engines don’t reveal their keyword threshold, the calculation of optimum Keyword density depends on personal choices and content.

For example if the website is related to MacBook Pro and there are 50 mentions of MacBook Pro in a 1000 words long article. The keyword density will be: 50/1000×100 = 5 %.

I would prefer the keyword density to be around 2% – 3% of of the contents. Well, that is my personal preference to make the article targeted to visitors and it to sound natural. Most of the SEO professional however, suggest the keyword density to be in the range of 3-6%.

One more problem: if you use the word ‘white’ more than MacBook Pro in your article, search engines are inclined to give the word ‘white’ more importance than MacBook Pro. Hence, keyword density plays important role in better targeting your article in search engines.

Keyword Relevance: Search trends should be evaluated to know the proximity keywords and use them in the site to rank higher in other variants of searches. If majority of the people search for "Apple Store" the site should be optimized for the keyword and not for "Mac Store" or something like that. Using other variants of searches in the content helps in ranking higher in different related searches.

Keyword Placement: Keywords need to be placed at appropriate location to be relevant. Most of the search engines like Google generally crawl the first 200 hundred lines of the content to determine the theme of the content. Hence, using major keywords in the initial parts of the page make more sense.

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8
Feb/11

3 tools Google uses to track click frauds

by under Adsense

Google is notorious in banning Adsense publishers in click fraud cases. No other advertising agencies have such an advance backend system for advertisement targeting and monitoring. The system mainly comprises of data collection and analysis parts. IP address, coupled with more detailed data from various cookies, Google forms a solid and virtually-fool-proof system of online advertisement. Let’s know the details about these three tools Google uses to identify click fraud and advertisement performance.

ip-address 1. IP Address

One of the most important and universal way of tracking ads click is IP address. IP address can pin point a person in the internet. Some might try using IP cloak or fake IP addresses while browsing. Such IP addresses are well known and Google can easily know when a person visits from such IP addresses. There are a certain number of tolerable “accidental clicks” (believed to be less than 5) an Adsense can make. In addition to IP address, Google gets data like Operating System, browser type and other software details.

2. Cookies

cookies Every Google application and Adword use their own tracking cookies. Some of the popular Google tools that are used to track for click behavior are – Gmail, Google Earth, Google Search, Google Calendar, Google Toolbar, Gtalk, Orkut, Google Desktop, Blogger, Google Sitemap.

3. Analytics (Statistical analysis tool)

IP data and cookie data should be processed before they can give a meaningful result. Apart from the regular Google Analytics software, Google uses specialized software to analyze these data. The software is intelligent enough to flag possible fraud sites/accounts.

These data are used to evaluate a lot of stuffs. Some of the most common evaluations done are:

  • Ad click frequency
  • Time spent on a landing page and click made on it
  • Search behavior
  • Diversity of Adsense accounts when clicking
  • Traffic quality – number of final sales made
  • Types of ads clicked
  • Ad relevancy and visitor response
  • Geographic distribution of clicks – a high concentration of clicks in a town might indicate a foul play.

Apart from identifying click fraud, such analysis helps in “Smart Pricing” that Google uses to penalize less productive sites. The exact algorithm is a closely guard secret and nobody knows how Google does this analysis. But, everybody knows it is a very complicated process and there is no point playing around with it.

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3
Feb/11

Can I use Google Adsense in non-English sites?

by under Adsense

Can Google Adsense advertisement be used in non-English sites?

A simple answer is “Yes”. But, there are conditions. Officially, Google Adsense supports a few other languages, in addition to English.

As of today, Adsense supports the following 32 languages:

  • Arabic, French, Polish
  • Bulgarian, German, Portuguese
  • Chinese (simplified), Greek , Romanian
  • Chinese (traditional), Hebrew, Russian
  • Croatian, Hungarian, Serbian
  • Czech, Italian, Slovak
  • Danish, Japanese, Spanish
  • Dutch, Korean, Swedish
  • English, Latvian, Thai
  • Finnish, Lithuanian, Turkish
  • Norwegian, Ukranian

While applying in Google Adsense, sites with content primarily in the above mentioned languages will be accepted. So, don’t even think of submitting the sites that is not in one of those languages.

Once accepted, I have seen webmasters using Adsense in sites made in unsupported languages. They argue that, most of their sites are “primarily” made in English or other approved. This argument for the sake of argument might be valid, but, Google has methods to penalize such publisher. These sites receive low quality ads and are not paid well for the clicks they receive.

In conclusion, it doesn’t make sense in using Google Adsense in sites with contents in unsupported languages. There is always a chance that Google might suspend the account. Even if Google allows using adsense in such sites, the pay is such that, the time and effort spent on the site is also not justified.

Best Language
The best language to have a site is in English because, impressions and clicks made in English speaking countries are paid well. The highest pay comes from the US, Canada, UK and some other European countries. Hence, English sites targeted to those countries make the most money.

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7
Jan/11

Top 6 mistakes people make with Adsense (and, get banned)

by under Adsense, Income

heat-map If you are an Adsense publisher you can’t afford to commit the following six mistakes. Google may ban you from Adsense program for life if you ignore the commit these mistakes:

  1. Ignoring the Adsense TOS (Terms of Service): One can’t afford to ignore the legal document. Review every updates and check if your ad placements and websites comply with the requirements.
  2. Clicking on own ads: Absolutely no clicking. Not even once! Don’t test by clicking those ads!
  3. Asking others to click on ads: Don’t ask friends of families or anybody else to click on the ads. Google tracks a huge information about the visitors. Click location, trends, frequency, randomness and so on.
  4. Cheat visitors in clicking ads: Although it is not black and white but, you shouldn’t encourage the visitors to mistakenly click on the ads. To address this problem Google has added a clause that prohibits placing an ad next to a photo or picture.
  5. Placing more than allowed ad units: Google prohibits the display of more than three ad units / more than two search box / and more than two link units.
  6. Placing ads on empty pages or pages with no contents: Google ads should be placed on the pages with textual contents for the better targeting. Google can suspend of cancel the Adsense account if ads are found in such pages.
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27
Dec/10

How much do I earn?

by under Income

There are multiple sources of income. Among them, Google Adsense is the one that makes the most. This month was another record amount I am going to make as I have already earned more than $3,000 till date.

Here is the screen-shot of the earning I have made till date (December is not done yet, and today is not finished).

dec-earning

There are other 3-digit sources but not as much as Adsense.

That is the reason, I ask people to start with Google Adsense. It is very simple and easy to start with. Especially when you start blogging in Google’s own Blogspot.com.

I registered in Google Adsense program, what next?

Google Adsense is one of many website advertisement solutions for publishers.
If you have applied and are approved as a Google Adsense publishers - the best place to get help is from Google itself.

But, it is tricky. There simply is a lot of information and is not easy to follow. The first sign-in takes you to a page with the following tabs.

The first thing you need to do is click on "AdSense Setup" and walk through the instruction to get a code. You have to copy the code at the end and paste it at the place you want to appear the ad. There is a lot of stuffs you need to know on ad size, placing, and optimizing while adding ads in your page. The most important thing many ignore is the user experience in the page containing ads.

Some of the most important things to be considered while adding ads in your site (including Adsense) are:

  • Don’t click the ads in your web site.
  • Don’t ask/inspire/motivate  anyone to click ads (at least, not directly).
  • Don’t use any automatic scripts or software to create website visits or clicks.
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24
Dec/10

SEO Money and Sex

by under me

seomas-logo I have been a webmaster for almost 4 years. In the first 3 years I didn’t make any money as it was ‘just a hobby’. The day I admitted “it was more than a hobby” I started making money. Today, I have resigned from my job to work full time as a stay-at-home  ‘internet entrepreneur ‘.

I have started this site to tell people, “Hey, you can make money too!”

You might ask, “How?”

And, the answer will be posted in: SEOmaS.com

In this site, I am going to share my success (and, failures) in my online journey.

This site is all about – Search Engine Optimization (SEO) + Money + Sex

The last part ‘sex’ was just a fun addition. There is no sex here. But, it has a symbolic meaning. Initially, I used think website is like ‘sex’. I shouldn’t sell it to be decent in the community I live. Then when I started selling the ‘sexy’ website, I have started my own business. Hence, I prefer calling it ‘sex’ — it is fun and it sells well. Some say it is indecent to sell sex but, a lot of others are making a decent income out of it.

I like designing websites, writing articles, posting photos, videos and virtually everything that can be done online. Now, I have started liking making a living out of it and encourage you to do the same.

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